The Faculty of Dentistry at Universitas Gadjah Mada (FKG UGM) organized a public lecture for new postgraduate students, titled "Academic Ethics and Personal Branding: Keys to Success in Studies and Career," on 24 September 2024. The event was attended by 140 new postgraduate students from various levels, including Doctoral, Master’s, and Specialist programs for the Even Semester of 2023/2024 and the Odd Semester of 2024/2025.
Iva Ariani, a guest speaker from the Faculty of Philosophy at UGM, emphasized the importance of academic ethics in every step of an academic journey. “Ethics are not just rules, but also a commitment to truth and integrity. By upholding ethics, we not only build a good reputation but also contribute to the advancement of knowledge,” she stated.
According to her, ethics serve as a guide for individuals to behave and interact. Ethics also help people to view phenomena more deeply.
Iva further highlighted the importance of building a strong personal brand. In the digital era, personal branding has become a highly valuable asset. Through personal branding, individuals can introduce themselves to a broader audience and create a positive impression.
She mentioned four types of intelligence that are essential for personal branding: physical intelligence (PQ), intellectual intelligence (IQ), emotional intelligence (EQ), and spiritual intelligence (SQ).
This year’s cohort of new postgraduate students comes from diverse backgrounds. Some of the students are even leaders in their respective institutions.
The diversity of backgrounds and experiences will enrich class dynamics and foster the creation of an inclusive learning environment. This will allow students to learn from each other and complement one another. Furthermore, this experience will prepare them to work in heterogeneous teams in an increasingly globalized workforce.
Author: Fajar Budi H. | Photo: Fajar Budi H.
